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Article:
How Web Design Can Affect Search Engine Rankings by: John Metzler Uniquely built web sites can create unique issues when promoting your site on the search engines. From a basic 3 page brochure site, to a corporate site with hundreds of dynamically generated pages, every web site needs to have certain design aspects in order to achieve the full effects of an SEO campaign. Below are a few points to take into consideration when building or updating your web site. 1. Size Matters. The size of a web site can have a huge impact on search engine rankings. Search engines love content, so if you have only a few pages to your site and your competitors have dozens, it's virtually impossible to see a top page ranking for your site. In some cases it may be difficult to present several pages of information about your business or products, so you may need to think about adding free resources for visitors. It will help in broadening the scope of your web site (which search engines like) as well as keep visitors on your site longer, thus possibly resulting in more sales. 2. Graphics-Based Web Sites. While web sites that offer the visitor a more esthetically-pleasing experience may seem like the best choice for someone searching for your product, they are the most difficult to optimize. Since search engine robots cannot read text within graphics or animation, what they see may be just a small amount of text. And if we learned anything from point #'1
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