|
Article:
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd... by: Radhika Venkata Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique E reminds you famous 'Dell' computers... No matter somebody is a beginner or a well established business person, they need to make their products familiar to the people. With so many products and services in the marketplace, what makes your product so unique and familiar? More simply 'How will your potential prospect remembers you?'. Simple answer would be 'Some uniqueness in your business'. This is otherwise called 'Branding'. Two important false believes about branding are: Branding a business needs lot of money expenditure. Branding is only for Big boyz. No matter the business is small or big or local or international, try to make it unique in someway, so your visitor or customer will remembers you. How to brand Your Business? 1. Logo: If you are not a graphic designer, hire a professional to create one for you. Your logo should reflect your business, easily understandable to viewers, good colors which don't lose their quality when you transform them to other media. 2. Tagline or statement below your logo: This should breif, understandable and go with your business model. Like: 'Logo designing at An Affordable Price' or 'Logo designing for both Small and Large Businesses' 3. Domain name: Make it unique and make it familiar to your visitor. See the name Registerfly.com. They branded it all over their web site like 'fly through domain registration
|
