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How to Build Massive Keyword Lists - Part 1 by: Rob Taylor As keyword marketing becomes more and more expensive and competitive, it has become essential when building your lists to focus on the maximum number of phrases and their variations that a surfer might enter into the search engines. Why? Because according to Amit Singhal, principal scientist at Google, a guy who really should know what he's talking about, over 50% of the 200 million searches performed a day have never been searched before. He also said: 'When performing a search most surfers give a 2-4 word query'. So here are my top 18 recommended ways to build massive keyword lists: 1. Visit your competitor's web pages and look in the title and meta tags. 2. Search for brand names in Google's Sandbox. This will return additional keywords that searchers entered when using the brand name. You can also enter regular keyword phrases and get related keyword phrases that have been searched on Google. Link: https://adwords.google.com/select/main?cmd=KeywordSandbox 3. Look over your past customer testimonials, and see if there are any keywords you can use. This strategy lets you get inside your customer's mind to produce more market centric keywords. 4. Consider synonyms. A synonym is a word having the same or nearly the same meaning as another word or other words in the language. Enter your keywords into Roget's Theasaurus for a list of related synonyms. Also visit LexFN. Links: http://thesaurus.reference.com & http://www.lexfn.com 5. Think of singular and plurals keywords. 6. What about verbs? Example: Ride, rode, ridden, ridding, rides. 7. Use hyphenation and variations. Example: off-shore, offshore, off shore. 8. Consider domain names. Many people enter domain names into the search engines rather than their browser address bar. Example: cnn.com. In June 2005 cnn.com was searched '843
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