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Article:
How to Double Your Online Sales Without Spending Another Dime on Advertising by: Mark Jarmel Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail. FACT: '50% of Visitors are LOST because visitors can't easily find content' - Gartner Group FACT: '40% of Repeat Visitors are LOST from negative experience' - Zona Research FACT: '85% of Visitors ABANDON a new site due to poor design' - cPulse FACT: 70% of people who are ready, willing and able to buy online - don't complete the sale. Just imagine, if you can improve your web site's conversion rate, you have the potential to increase your sales by over 233%. And you can do it without spending any more on advertising, or bringing any more traffic to your site. Knowing how to increase your site's conversion of visitors into buyers can skyrocket your sales with the same exact amount of traffic you have now. So how do you convert more of the visitors to your site into buyers? One of the most important ways to increase your site's conversion rate is to improve your site's copy. The purpose of the copy on your web site is to explain to a visitor how your product will fulfill their wants and desires. Notice I said 'wants and desires
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