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Article:
How to Maximize the Value of Every Visitor to Your Website by: Eric Graham While most marketers are beginning to understand the critical importance of maximizing conversion rates, few are tracking or working to maximize another critical measurement of website effectiveness. Visitor value'¦ Visitor value is simply a representation of how much money you make per visitor to your website. You can calculate visitor value by multiplying your number of sales over a given time by your average price per sale and then dividing by the number of unique visitors you received over the same time period. (# of sales x price) / (# of unique visitors) = visitor value For example, if your website made '1
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