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Article:
How to Promote Your Small Business Without Spending a Fortune! by: Glen Smyth Through starting my own small businesses, I have learnt that what the marketing books tell you is not necessarily always appropriate for your business idea. Let me illustrate by highlighting some of my mistakes! MISTAKE NO. 1: Don't get sucked into traditional advertising Many who start their own business, immediately think of some of the more traditional forms of advertising. They rush out and put an expensive advert in their city newspaper, purchase advertisements on the radio, or even invest in TV commercials! I've made this same mistake! When launching a new product I believed my best option was to put a full page advert in a popular financial magazine. Their statistics told me that '150
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