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Article:
How to Reach Purchasing Agents of Big Corporations by: A. Asubana Now business owners and sales professionals can develop a Faster and Easier method of selling to big corporations, Hospitals and Universities, Government Agencies (State, County levels), and other medium enterprises... as well as K-12 (Kindergarten through 12th grade). This Sales Lead Database will link you directly to the purchasing, procurement, and materials managers/agents of Corporations Universities Hospitals States Counties K-12 This is not a 'how-to..' information, this is not one of those sales & marketing 'ideas', this is NOT in any way one of those '12 million' (or is it 13 million now?) business leads, or useless bulk free e-mail addresses, direct mass mailings, faxing, internet advertising, and so on.... This is DIFFERENT. It is what every Sales-Professional DESPERATELY SEEK (and NEED): 'The DIRECT CONTACT INFORMATION of Purchasing Agents and Managers of HARD-TO-REACH CORPORATIONS AND ORGANIZATIONS' If you sell IT products, telecommunication products, pc hardware or software, office supplies, and other business commodities listed above, then this Sales Lead Database is for you. .. Our typical database record includes the following vital information: Purchasing Staff Names and Titles Their Mailing Addresses Their Direct Phone Numbers Their Fax Number Their E-mail (yes, their direct e-mail addresses) The organizations that provide free bid notification services are noted, so that you may register with them to receive their bids for your products. Also... 1. A Professionally-written Sample Letter that can be customized for your business. This is for those who do not have the time to create one (or just simply do not know how to write one). 2. An attention-getting, non-intrusive simple vendor inquiry e-mail letter.(some of our clients were able to contact over one thousand purchasing agents within a day by using those bulk-email senders - of course, we do not recommend this. One reason is that if you do not have enough manpower, you will be overwhelmed with their responses.) ... About 'THE TOP-DOWN APPROACH'. . . If you're a strong believer of speaking to C-Level executives, so were we. We were trained to do so as well during our hey-days as sales reps. See if this seems familiar: You (or your sales rep) successfully mastered getting through the gatekeepers. You've been successful in obtaining the 'right' contact information of the person to speak with...the CTO's, CIO's, etc... Do you know what happens next? These Very Important folks pass down your message to their Vice Presidents, then the VP's pass down your message to their Directors, and in turn they pass down your message to the Managers. You'd be VERY LUCKY if you'd ever get a SINGLE Response from them. And when they do call, it's just to get some basic information from us. We were ADDICTED to 'HOPE-ium' (We hoped and wished we'd get a good response) After all was said and done, guess who we had to 'establish' a rapport with... Yes, you've guessed right, the Purchasing Managers. But wait, aside from the PMs, we also had to communicate with their assistants, who assisted with all the paperwork, the contracts, and everything else in-between. To many of you this may sound familiar, and to those of you who had NEVER approached Corporations or other Large Organizations ...But are used to dealing with end-users, retailers, distributors, and SMB's - Small to Mid-Size Businesses ... This is EXACTLY what you experience. We are sure each of you have several huge house accounts under your wings. We are also sure that it must have taken you months, or maybe even years to develop these accounts. But WHAT IF you have ten of these accounts? What if you have twenty? Thirty? ... Well, with a list of over '2
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