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TOPIC: Marketing

TITLE: How to Read A Person Like A Book

Article:

How to Read A Person Like A Book by: Oscar Bruce

The human mind is an innovative hybrid that allows us to anticipate the future - to think big thoughts. That's the good news.

However, a growing number of psychologists and behavioral scientists are finding evidence that our brains are hard-wired for mistakes in today social environment, especially when it comes to assessing the personality and predicting behavior of people we encounter.

Why are we so bad at reading the intentions of others? Built on top of the older 'emotional' parts of our mammalian circuitry, there is a 'rational' cerebral cortex. The two are often at odds, and under the surface, our protective instincts are always lurking. Unfortunately the 'emotional' circuitry frequently overwhelms the 'rational' cortex. When we encounter people we simply give more weight to elements in their personalities that support our beloved preconceptions than to any evidence to the contrary. Thus we frequently completely miss the target and pay a price of our misjudgments.

ARBITARY OBSESSIONS

The frontal lobes have fallen in love with our preconceptions. This hard-wired programming undercuts us in a host of sadly familiar ways. The most common is the way our preconceptions and prejudices distort our perception of individuals we wish to assess.

CONFIRMATION BIAS

This is our all too natural ability to convince ourselves of whatever it is that we want to believe. How? We simply give more weight to events that support our desired prejudice or preconception than to any evidence to the contrary.

PREPARATION MUST PRECEDE OPPORTUNITY

Consider how many great opportunities are lost by what I call 'semantic sabotage'. If you've ever found yourself stumbling over your words, or simply not knowing what to say next you've experienced 'the dialog dilemma.' Also if you've uttered a statement, then realized that it wasn't exactly what you meant to say. These are all curable maladies.

I'LL BET YOUR'VE NEVER HAD THIS EXPERIENCE... Someone introduces themselves to you. Then you tell them your name. Suddenly you realize you can not recall their name. Why does this happen so often? Simple, you didn't forget their name - you never really heard it in the first place! You still had yourself in the middle of the picture.

Most people do not listen with the intent to understand - they listen with the intent to reply or impress. This is never successful because the mind does not have simultaneous capability. Therefore, if you are contemplating your next statement, you are not focusing on his words, tones and actions.

In order to read a person like a book, you must get them to open up, get them talking. Getting people to open up is a skill that you can learn.

A skilled conversationalist uses specific question in three different categories. (1) Conversation starters. (2) Personal questions. (3) Philosophical questions. Once you've mastered a small inventory of optional questions you can switch categories to control the outcome.

QUESTIONS ARE THE KEY TO KNOWLEDGE and source of power. He who does not ask the right questions always hears the wrong answers. An unclear question has an infinite number of answers.

Many say that information is the path to power. The wealthiest people will tell you that it's their ability to make wise choices in dealing with people is their greatest asset. And that when they did make mistakes, it was often disastrous for them socially and financially.

About The Author

Oscar Bruce is considered the ultimate personal communications guru. His dynamic books are considered field manuals for mastering conversation and confrontations. His website offers several verbal strategies that can add power to your conversations at no cost.

HIS FREE NEWSLETTER is available at http://www.oscarbruce.com

Copyright: 2005

Article Autoresponder: mailto:How_to_Read_A_Person@epublishersresource.com

Author Contact Email: mailto:oscar@forwardpromotion.com

TERMS OF REPRINT - Publication Rules

The requirements for publishing this article are:

You May Not change the content of the article, except for minor corrections for layout, typos or grammar.

You May Not use this article in UCE (Unsolicited Commercial Email). Email distribution of this article MUST be opt-in email only.

If you post this article on a website, you MUST set any URL's or email addresses in the body of the article or in the Author's Resource Box as hyperlinks (clickable links).

Please, if possible, forward a copy of the ezine or newsletter in which you published the article, or if on a webpage, the link to the article, to the author.

This article was posted on March '25

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