|
Article:
How to write Killer Classified Ad Copy by: David Bell I'll never forget what my accountant said five years ago when he saw the ad I wrote for my services: 'How many scotches did you drink before you wrote this?' He was kidding about the scotch. But he just couldn't believe anyone in their right mind would write such a bold and outrageous ad for their own writing, consulting and speaking services, as I had. Well, I spent $300 on that ad -- $200 to run it in a local trade association directory, and $100 to have it reprinted as a flyer. The following year, that $300 ad turned into $'12
|
