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Article:
Improve Your Business Using The Principles Of War by: Hirini Reedy The art and science of war has been studied and developed since the dawn of mankind. Many business principles and terminology have military origins. For example the word entrepreneur was originally a French term used to describe a person who undertook a military mission. In Asia today , many business leaders still study Sun Tzu's ancient text 'Art of War' written 2500 years ago. It contains timeless wisdom that is still applicable today. It is based on principles of nature that can be applied to more than just warfare. It allows for the understanding of flow and force, the yin and yang of every situation. In a world that is becoming more global and uncertain, business success will be achieved by utilizing both hard and soft strategies. The yin and yang of business can be likened to the push and pull style of combat. Each one flows into the other like night follows day. So, how can one apply the Art of War to marketing and business? A possible answer is to understand the principles of war rather than the specific skills of combat. How you apply the principles will vary according to your specific situation and desired outcomes. Here are some principles of war that can be used to improve your marketing and business. 1. Selection and Maintenance of The Aim. Every successful military operation has a clear aim. Generally the aim is connected to the desired outcome. In business, it is important to define your aim and intended outcome. Maybe your aim is to create a successful business that you sell for $2 million dollars within 3 years Or establish a group of successful internet mini-sites that generates collectively $'20
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