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TOPIC: Business And Finance

TITLE: In Praise of Personal Pronouns

Article:

In Praise of Personal Pronouns by: Robert F. Abbott Rudolph Flesch, a pioneering advocate of readability, put great stock in the liveliness of the written word. One way of getting that liveliness into our writing, he said, is to use the personal pronouns: you, me, I, we, us, he, she, him, her, and they. When we use personal pronouns, several important things happen. For starters, we personalize our writing, and that makes it easier for readers to relate to the subject. For example, which of the following two sentences would be more effective? (1) The use of personal pronouns personalizes written communication. (2) When we use personal pronouns, we personalize our writing. I think you would agree that sentence '2

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