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Article:
Information Marketers, Quadruple Your Profits This Year! by: Willie Crawford Last year, you FINALLY finished that ebook you'd been 'planning' for years. You wrote a quick website, added some order links, told a few people about it, and amazingly, people started buying your ebook. You had successfully entered the realm of the information marketer. Now let's look at how you can step into the big league, and at a minimum, quadruple your profits this year. First, let's examine your backend. No, not that backend... but the products and services you offer your subscribers after they've made the initial purchase. This is actually something you should've flowed out even BEFORE you wrote your ebook. Your system should automatically offer other related goods and services to your customers. The hardest part of the whole process is making that first sale. After that, if you offer your customers what they want, they will continue to buy from you. For the backend you have two options that you should consider. If you haven't developed any additional products of your own, then you should offer your customers related affiliate products. This is often the best option for many marketers because all you have to do is the promoting. All of the order fulfillment, delivery, and customer service 'headaches' are handled by someone else. Just locate high quality products that are a perfect match for your customers, make them aware of the products, and cash affiliate checks. Your second option is to develop more of your own products. This isn't as hard as it first seems. When you wrote that ebook, you probably did a lot of research. Turn the research that you did for the ebook into other similar products. The secret... is just capitalizing on the fact that people have different preferred methods of digesting information. Some people prefer print books, some prefer audio, some prefer video, and others prefer workshops (experiential). If you fail to offer your information in all of those formats you're leaving money on the table because you're ignoring entire segments of the market which often only buys information in their preferred format. Ebook buyers may insist upon that format because it's generally cheaper, and they can get instant downloads. Sometimes, the different formats are a natural product progression. It's a way of offering more and more comprehensive versions of your basic product. Different customers will be ready for different levels of product. They will buy different products as their first purchase. Some will even buy ALL of your products! Assuming your ebook is more than a compilation of affiliate links thinly disguised as an ebook, you should already have the core information for a full line of products. You offer the different products at a range of prices because your customers also have different price sensitivities. Here is the progression: - Offer the ebook - perhaps priced below $50. Think of that ebook as a lead generator. It's bringing in highly qualified leads and helping you to build a list of people who have demonstrated a willingness to pay to solve their problems. - Perhaps turn the ebook into a print book. Having an actual print book separates you from those who only have an ebook since most ebook authors don't have enough confidence in their work to actually have it printed up. You can use a print-on-demand publisher if you don't want to have hundreds, or thousands, of copies printed up at first. Here's the print-on-demand publisher that I recommend: http://www.1shoppingcart.com/app/aftrack.asp?afid=146382 Although a print book is a step up from an ebook, a print book often doesn't command a much higher price. This is because people are conditioned (by the bookstores) to pay a certain price for a book. In order to get much more than that price, you have to conclusively demonstrate that your book contains unusual or hard to find information. Still, an actual printed book is an important credential. - Offer audio in the form of MP'3
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