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Article:
Internet Marketing '“ Long Term Strategy by: Halstatt Pires Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy. Search Engine Optimization '“ 'SEO'¯ Search engine optimization, or 'seo'¯ as it is better known, is the definitive long term Internet marketing strategy. So, what is it? Seo simply refers to taking steps to make sure your site appears high in non-paid search results on Google, Yahoo and MSN. The reason seo is considered a long term strategy is'¦well, it takes a long time. If your marketing is focusing on highly competitive keywords, such as 'Europe travel'¯, there is so much competition that you could be looking at two or three years before getting top rankings. The time period is really a factor of how fast you can build links. Sometimes you can move up within 6 months, but sometimes it takes a few years. Is it worth it to wait for 2 years to get into the top five for 'Europe travel'¯? There are over '2
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