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Article:
Internet Marketing: Going Nowhere Fast by: Rosalind Gardner How and why do you surf the 'Net? Do you turn on your computer, open your browser, then scratch your head and wonder, 'Hmm? what I should look for today?' Hardly. I'll bet you dollars to donuts you've got specific goals in mind when you surf the 'Net. Imagine for a moment that you gained a couple pounds over Thanksgiving. You're concerned that the fast-approaching Christmas feast, may have you wearing a mumu on Maui this January. There's no way you're going to let that happen, so you decide to research treadmills on the 'Net. Naturally, you start at Google.com, and type in 'treadmills'. You click on a link that reads 'Treadmill Buyers Guide - Unbeatable Low Prices & Expert Info, Buy Direct and Save 40% - 45%'. Would it frustrate you to land on a page that has no information about treadmills, and no obvious way to get to that information? What about when you have to click on several links? First you click on 'Sports
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