|
Article:
Internet Nielsen Reports by: Bryan Brandenburg What if you were able to have access to your competitor's web statistics? What if you knew how much traffic they had, the average number of page views, what other sites their visitors went to? What if you could tell how successful a campaign was or if their recent press release had any impact? Would that be a strategic advantage? The Nielsen Ratings of the Internet There is an incredible marketing research tool called the Alexa Toolbar that you can find at www.Alexa.com. Alexa is owned by Amazon and is essentially the Nielsen Ratings for the Internet. Relative Traffic Rankings When you install the Alexa Toolbar you will be able to see a ranking of every important website on the Internet. It's a relative ranking and biased towards the US but it's incredibly useful information. A traffic ranking of '10
|
