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Facts and Articles on Parking
and Other Interesting Topics
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TOPIC:
Marketing
TITLE: Is CRM Technology Living Up To the Hype?
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Article:
Is CRM Technology Living Up To the Hype? by: Mark Levit Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology software in '2001
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