|
Article:
Is Email Marketing Still An Effective Option For Network Marketing? by: Rich Niccolls With email filters, blockers, and simply tons of unsolicited email, is email marketing still a viable option to build and grow your network marketing business? The answer to this question, in my opinion is 'Yes, but.' Let's deal with the 'Yes' first, then we'll deal with the 'But.' I remember about 5 or 6 years ago putting about 400 leads into my autoresponder and enrolling about 8 - 10 people a month into my nutritional program. Today, if you had 10 times that many leads, you may get a couple of prospects, and maybe, maybe, one enrollment. It is true that times have changed, but that doesn't necessarily mean that email marketing is dead. Let's look at a couple of examples. One colleague of mine from California literally cannot keep up with the large number of prospects inquiring about her program. She is signing up 10 - 15 people per month into her program which costs about $1300 to start. Eighty percent of her efforts are wrapped up in email marketing. She has gone through the learning curve and is what I would call, a professional email marketer. How many emails does she send? About 1 million per month. Another colleague of mine from Georgia is enrolling about 30 people per month into his business, a $20 a month, non-nutritional program. He is not highly sophisticated in what he does, but is effective enough to send out about '250
|
