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Keyword Density And How To Use It To Keep Traffic Flowing To Your Site! by: Avril Harper Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business. One of the easiest, least expensive and most effective ways to get visitors is via a concept called ‘Keyword Density’. Mini Site Profits by Phil Wiley was my first and most valuable introduction to keyword density and would eventually become the focus of my online marketing campaigns. Wiley tells how many search engines spider the Internet for sites containing keywords similar to those someone has just keyed into a search engine. The more times those words appear on your site - conditionally - the more chance you’ll get that high ranking. But search engines aim for relevance, too, so a site actually bearing little relevance to specific terms might rank high for a short while, until human editors come in, check it out, then abandon the site as irrelevant to their customers. It’s all about ‘content’ which for our purposes means useful articles, information and advice which search engines consider valuable to their customers, rather than pages packed with advertisements and little else (unless they’re getting paid for it via pay per click promotions, of course!). For example, ‘sex’ is a hot topic on the Internet and the subject of millions of searches every month. How wonderful for your site to appear to everyone searching for ‘sex’ - (one day I will rephrase that) - who happens upon pages offering discount holidays, printer refill cartridges, golf clubs, pencils, but not sex! The point is, anyone using specific techniques to lift their own non-sex-related site high on the listings when someone keys ‘sex’ into search engines will soon be exposed and probably banned for life from most search engine listings. By ‘techniques’ I mean pasting the word ‘sex’ all over the background of your site selling lawn mowers, or calling your site ‘Everything to Do with Sex’ when your site bears no relevance at all to the ‘S’ word. Here are a few ways to use keyword density to increase your chance of a higher ranking over site owners who don’t try quite so hard: Choose a domain name containing words and phrases most commonly searched for by your target audience. The site for my mystery shopping book, for example, is www.mystery-shopping.org.uk. Other examples from my own collection, with titles, articles, domain names based on keyword density: www.smartbackpacker.com, www.smartpublisher.net, www.resell-rights.net. Include your best key words and phrases in page titles, for both the home page and all additional pages. My mystery shopping site has pages entitled: Get Paid to Shop or Even Start Your Own Mystery Shopping Business, Travel Free, Get Paid to Play Golf, and articles entitled: Start Your Own Mystery Shopping Business, Get Paid to Shop and Keep Everything You Buy Without Having to Pay! Those titles came, not surprisingly, because ‘Get Paid to Shop’ and ‘Start Mystery Shopping Business’ are common terms used by people seeking products like mine. Descriptions, keyword entries and metatags used when designing your site should also contain some of the most common terms used by your target audience. For a dating agency, the keywords might be ‘dating’, ‘dating agency’, ‘online dating’, and so on. It might be beneficial to use key words in titles for pictures and graphics used on your site. For example, my site www.boxerdog.biz has several pictures of cute boxer dogs, all mine, with gifs labelled boxerdog'1
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