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Article:
Keywords: The First Step To Recognition by: Partha Bhattacharya Open Wordtracker [ http://www.wordtracker.com/ ] and you'll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [ http://www.webposition.com/ ]: 'Target the wrong keywords and all your efforts will be in vain.' Why are keywords so important? And what indeed is a keyword? To an occasional web visitor, *keyword* wouldn't mean much. But for a practicing webmaster, the term *keyword* is perhaps more dear than anything. The way we search The term *search* implicitly suggests that search engines will return the most relevant results corresponding to the search-term used. A search-term or keyword is basically a word or a combination of words - usually latter - surfers like you and me use to get results we're looking for. People, hailing as they do, from diverse backgrounds, have typically individualistic ways to express search-terms, that differ from one another, yet aimed for identical search-result. Evidently therefore, a website wanting to occupy top positions in search-results, needs to *optimize* for varying combinations of keywords. For an idea on how searches are made using keywords, Philip Morris' this page [ http://www.philipmorrisusa.com/search/search_help.asp ] provides a handy reference, albeit for their site. In a press release Feb '2
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