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Article:
Limited Time Only (Shh! It's A Secret) by: Karon Thackston Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to 'limited time only' offers, lately I've noticed a disturbing trend. Copywriters seem to actually be hiding the phrase! Let me give you some examples. I received a fabulous email from a ladies clothing site at which I like to shop. It was for 50% off my entire purchase of anything on their site (clearance items or regular price). Wahoo! What woman wouldn't love that? Trouble is, I almost missed the deal due to procrastination. Like most busy women, I was going to go to the site and shop' later. However, I happened to notice, way down at the bottom of the email in tiny, little type, that the sale ended in two days. Why would they think the phrase 'Limited time only - sale ends Friday, July '15
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