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TOPIC: Online Business

TITLE: Mail Order

Article:

Mail Order: A Great Home Business Idea by: Dean Phillips

While the world continues to go catatonic over the Internet and its endless possibilities, there's another industry quietly going about its business, racking up billions of dollars in profits, year after profitable year after profitable year. What industry is that? It's the mail order industry.

Yes, long before the birth and explosion of the Internet, mail order shopping was a hugely popular and preferred method of doing business--and still is. In fact, the Internet has actually enhanced and contributed to the overall success of mail order.

The mail order industry was created by Aaron Montgomery Ward. Ward sent out his first mail order catalog in 1872-- for his Montgomery Ward mail order business located at Clark and Kinzie Streets in Chicago. The first catalog consisted of a single sheet of paper with a price list, 8 by 12 inches, showing the merchandise for sale with ordering instructions.

'Ward's gradually expanded the catalog. They became bigger, more heavily illustrated, chock full of goods-- often referred to as 'dream books' by rural families.'

Aaron Montgomery Ward was born on Feb. '17

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