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Article:
Make Your Website Sell by: Chris Mole Hundreds of new business websites are springing up every week. The owners of these sites are full of optimism that their venture into e-commerce will transform their business by bringing in new customers and boosting their sales. But the reality is that most websites fail abysmally as sales tools. Why? Because the owners of these sites have spent a lot of money creating fancy graphics but paid little attention to the words on the site. And it's the words on websites that sell. Your fancy graphics might entertain your potential customers but they won't make the sale. Take a look at many of the websites out there in cyberspace. They are full of spelling mistakes, poor grammar and cumbersome text that makes you want to do only one thing...click your mouse button and move to something else. Small and medium businesses are particularly guilty of this. The words appear to be an after-thought, hurriedly cobbled together to fill the space between the images. Ninety percent of websites are badly written One of America's e-commerce gurus, Ken Evoy, believes 90 percent of websites are failing to 'get the order' from potential customers browsing the web, because they are badly written, or written in the wrong style. 'Remember, people use the Net to find information. And information is contained in words, not graphics,' Evoy says. 'Let's face it, there's some pretty cool stuff on the web, and it's fun to play with. But don't be tempted. Your sales site can't be self-indulgent. You have to think customer every step of the way. Customers want information. 'Compelling text is 1000 percent more important than fancy design. After all, if a fancy page has no substance, it delivers no value.' Web selling also has two important features to consider. First, the customer sought you out. This is a big positive. Second, there are thousands of other companies on the web competing for your customer's business. And since you are a 'virtual vendor
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