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Article:
Marketing - The Way To Make What You're Really Worth by: John Jantsch You only have so much time in a day right? So wouldn't it make sense to focus as much of your time as possible on the things that produce the highest payoff. I don't know about you but most small business owners are do-it-yourself types and get sucked into doing the littlest silly work faster than you can say 'Oh look, the copier is jammed again.' If you want to achieve any of your goals and finally start making what you are worth then you've got to stop doing $5/hr work. Period. As you might have guessed by now, I believe that every business owner's highest payoff work, or best use of time, is any amount of time spent creating effective marketing. Here's a little math quiz that I suggest you play with to help drive home this point. Figure out how much money you make annually or, better yet, how much you want or need to make annually to achieve your dreams and goals. Now, divide that number by 2080. (That's the number you get if you work 40 hours a week for 52 weeks a year - I know, I know, you work 80 hours a week but just work with me here.) The answer you get is what I call your 'PAY' or Personal Average Yield. (I should probably trademark that it's so clever) The idea here is to pin down what you are worth an hour and realize that if you can hire someone to do any of the things you currently spend your time on for less than that number, you can't afford to do it yourself - did I mention that you could use the spare time to do some marketing. So let's run some numbers. Let's say that you want to make $'150
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