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Article:
Most Effective Search Engine Marketing by: Debbi Cunnington Most effective search engine marketing strategies consider a few key aspects of search engine optimization. 1. The target market: It's important to make certain that your key words target the market you wish to visit your site. Having an extremely high ranking on a certain key word that brings tons of visitors to your site, with very few sales (low conversion rate) is not effective search engine marketing. Make certain that you target your visitors. For example, if you are selling antique brass buttons, that is a very specific item for a specific market. You could try to use the key word 'buttons' but you will get a much wider variation in the quality of your visitors. Someone searching on 'button' could be looking for nearly anything related to a button. Whereas, if you target your key phrase 'antique brass buttons' you may get fewer visitors, but they will be extremely targeted. Effective search engine marketing is all about targeting your market. 2. Keyword Effectiveness Index: Definition (courtesy of WebCEO) - The Keyword Effectiveness Index (KEI) compares the Daily World Searches with the number of competing Web pages to pinpoint exactly which keywords are good enough so you can use them while optimizing your site. Keywords with the highest KEI combine attractive popularity and less competition. It means there are all chances you will get a high ranking, if you use these keywords for optimizations. Basically, the KEI is based on the number of daily world searches and the number of competing sites. The higher the KEI of a key word/phrase, the better it's use on your web site. For example, the phrase 'web design' has over '35
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