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Article:
Niche And Grow Rich by: André Anthony Unless you've been living under an Internet rock, you've probably heard the buzz about Niche Marketing. Right now it's the hottest marketing topic online. Is it a new concept? Well on the Internet maybe, but if like me, you've been involved in direct response marketing in the 'Bricks and Mortar' world then it isn't - that's the way we've done things since time immemorial. So what's this Niche Marketing thing all about? If you have ever taken Marketing 101 then you'll have heard of the old marketing adage : 'Find a need and fill it' - that's what 'Niche Marketing' is all about. Finding a 'focussed' group of people, with a specialized interest, eager to buy (The Niche) and promoting a suitable product or service to all those interested in buying it (Marketing). Let me give you a few examples of these Niches : Recipes Golf Fishing Health and Fitness Travel Collectibles Dating Dog Training Satellite TV Beauty Tips Astrology Cats Bartending Alternative Health Hand-poured Candles Gourmet Foods Gambling Mortgages Credit Cards Music Jewellery ...... the list just goes on and on and these are just the main headings, there are niches within each of these niches ... Think of a subject and there's likely a niche market for it... But the name of the game is to find a 'tightly focussed' niche. The reason for this that if you target a general market the competition is fierce and it's hard, if not impossible, for the little guy to get a foothold. When you narrow down the size of the market you eradicate most of the heavy hitters with bottomless advertising budgets, because these guys aren't interested in making a few thousand bucks a year from these tiny specialized markets, they're after millions from mass markets... ... And let's face it if you're a little guy you simply can't be everything to everybody, so you must pick a specific focus (Niche) for your business. For example don't target 'Fishing', instead target 'Fishing Baits' or 'Fishing Lures' both of which have a much more specific focus... ...Get the idea? Once you narrow down the size of the market you have an automatic advantage over larger companies. Here's why : You can quickly become an expert in your niche (if you're not already) It's easier to keep current with a narrowly focussed market niche You can respond faster to changes in the market You can build close relationships with key customers that will be hard to compete with This is something I learned from experience - if you're interested you can read my story here andre-anthony-value-of-niche-marketing.htm. By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works : Find and research profitable niche markets Locate or develop suitable products/services to market Set up a web site to market the products/services Establish a marketing system that works for you Repeat the process over and over again with a different niche each time. Imagine having a niche site producing one sale a day at say $20. That's $7300 a year - how many sites could you set up and run '10
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