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Article:
Our Accidental Top Page Rank in Google And How Little Difference It Makes (So Far) by: Angelique van Engelen Case study into keywords reveals how a firm of Amsterdam-based copywriters achieved PR-3 listing in Google This a shameless marketing article but we're hard faced enough to take on the odds you're going to read it A-Z. It is the story of how we ended up in the top echelons of major search engines, a goal everybody wishes to achieve, so we're surely forgiven for sharing it with you AND in whatever selfobsessed promotional style we choose. And as we'll reveal later, it's likely the most sturdy promotion we'll ever make on the basis of the baffling page rank in the foreseeable future. The website in question is www.contentClix.com. Ours. We -the five of us- live together in a big, crooked house overlooking the lovely canals in Amsterdam and when we don´t play table tennis, we write long, short, medium and stupendously superfluous copy for a variety of international websites who generally are on the lookout for content that´s crisp and freshly European. Short sentences for instructional copy. Long ones that everyone can still get their head around by the time the last i has been dotted for sales. We ourselves did not set out to reach top rankings in any overly organised way. That's why we had so much fun doing the research into the issue. And we've become totally addicted to finding out what are the best tools out there to really go about achieving effectiveness. To be entirely clear, the contentclix web presence is nothing more than ten pages, with a total of 19 incoming links as of today. We have not purchased expensive keywords nor did we advertise ourselves anywhere or use any seo gimmickry. So here we go, this is our report of our post-search engine listing internal inquiry into our mysterious jackpot hit. ContentClix has a list of 22 keywords. (ContentClix, content clix, clix, content clicks, clicks, writing, website content, copywriting, ghostwriting, copywriter, ghostwriter, advertising copywriter, creative labs, creative writing, story writing, editorial, editing services, journalism, reporting, freelance writer, freelance writing, writing resources). We chose these keywords initially because we feel they describe our business accurately and we think that these are the words that spring to mind first when you are looking to find a bunch of copywriters like us. We included our name because somebody said we had to. ContentClix is a bland name. On purpose, because we believe that having a posh name is stupid, an overly arty one pretentious. After weeks of not being able to decide, one early Monday morning following a frantic work weekend because we´d missed deadline after deadline for a big account, all five of us agreed that having a practical, functional name would remind us to put in some work hours while we are here. (We were going to be named 038 at first but it appears to be a number quite well known in chemistry, referring to a mineral known as ´strontium´ which in this country´s language is like ´shittium´ in English so that was a no no, mostly regretted by our office molecule clixy who is responsible for our blog, the url we´ll advertise soon enough.) How did we find out where we actually ranked in the search engines? We ran a search on a tool that's most widely used by professional seo's to check backlinks to websites. It's called www.marketleap.com. A very appropriate name for the venture, because it made us literally leap. Another site offers free google page rank checks and probability checks of your site. This is what it said about us: 'Results: Your current Google PageRank is 3. Based on our calculations, we predict your future PageRank after the next Google update will be '3
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