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Article:
Pay-Per-Click Fraud Exposed by: Dean Phillips Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving? That's called click fraud and it's a major problem among all of the pay-per-click search engines. Click fraud is a scheme that takes advantage of online advertising programs like those offered by Google, Yahoo/Overture, Findwhat and others. A fraudulent website is set up and participates in programs like Google's AdSense program. Unlike legitimate websites that attract human visitors to the site, fraudsters use software 'hitbots' or employ boiler-rooms of low-wage employees from other countries to generate clicks on ads, and then collect commission from pay-per-click programs. In June, a federal grand jury returned an indictment against Michael Anthony Bradley '32
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