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Article:
Pay-Per-Click Search Engines: A Really Bad Investment by: Dean Phillips What was once such a good thing is now a rip-off and a sham! I'm talking about pay-per-click search engines, and how they've become a really bad investment! There are two reasons for the deterioration of pay-per-click search engines: high bid prices and out of control click fraud. A few years back, you could get popular keywords at a halfway decent bid price. Nowadays, even moderately popular keywords are ridiculously high. How high? Well, let me give you an example, using the most popular pay-per-click search engine: Overture. Let's take the popular keyword phrase, 'home business.' At the time this article was written, Overture's top bid for the keyword phrase 'home business' was an exorbitantly high $2.28. Just to get on the first page, it would cost you $0.'61
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