|
Article:
People Are Not Interested In You Or Your Company by: David Rosam Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company. Yes, I'm sure you're all cool, interesting people, with fantastic skills, but trust me, that's not what you need to lead with on your Web site - or mailing or brochure. *The bigger the corporate, the less likely they're even going to blink an eyelid* There's a lot of truth in the picture of corporate person under siege. I probably don't have to tell you how difficult it is to get through to people in companies any more. But they're not just hiding behind voice and e-mail because they can. They're often just too busy to respond. So the same applies to your mailshot or brochure, or when they visit your Web site. They don't have time to wade through reams of material that doesn't tell them how you can *ease their pain*. How you can solve their problem - or the one their boss has placed in their hands. *Tell your readers something they need to hear* Telling people 'we're the leading Megacorp Platinum Reseller in the South West
|
