The classic reciprocal link should be the staple diet of your linking campaign. By linking to other sites of similar interest to your visitor you provide a service and in return you get a link back to your site for your trouble. It's a win/win situation.

There are several good software packages that can help you manage your linking campaign and I've listed several in the resource box at the end of this article.

Link strategy number five. The Paid Link.

For larger corporate companies and for people who simply don't want to get involved with exchanging loads of links then it's possible to purchase links.

Why purchase links?

There are several reasons. Firstly if you are putting a lot of time and money into a new site development then you really need good linking power out of the gate. Otherwise you are going to have an expensive site with no traffic.

Purchasing links can give you that jump start required to quickly build a successful site. Try and purchase links from sites related to your site subject. There are several link brokers who can help you find this type of link.

Of course companies who have already built successful internet sites can use their existing real estate to give a leg up to any new start up.

And that's an added benefit of building a successful internet business; similar to high street chain stores you can pass a proportion of your existing power to help a new business development. This is one major reason why some search engine optimisation companies can really work wonders for your site and others struggle to make any impact.

One useful way of using paid links is to temporarily improve your linking power so that you can garner links from other sites of a similar stature. Many sites that have a high page rank will refuse to swap links with a site of a much lower page rank. Artificially enhancing your page rank will allow you to swap links until your site is big enough to stand on its own two feet and compete. Then the paid links can be dispensed with.

The big drawback with the paid text link approach is that they are expensive. A single front page text link from a high page rank site can cost $'2

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