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TOPIC: Site Promotion

TITLE: Promote your Web Store

Article:

Promote your Web Store by: Nowshade Kabir

After spending substantial time and efforts the big day came when you finally published your website on the Internet. You are now ready to show your website to the world. But, with over a billion pages vying for traffic how do you make people visiting your site?

Web promotion is an on going process. There are many methods of promoting websites, but, the first and foremost step that you have to take to generate traffic for your website is to submit your site to major search engines and directories. For most of the sites search engines are the primary source of first time visitors.

How important are the search engines? Data show that more than 80% of Internet users find the sites they're looking for through search engines. Over 57% of Internet users search the Internet everyday. Up to 450 Million searches take place in a day and most interestingly, 55% of all Internet purchases originate at a search engine.

Before you start submitting your website to the search engines, you have to understand that you want your prospective audience to find you when they search for a site similar to you using specific keywords. Now, you know that when a person runs a query on a search engine for a website, usually he looks no further then first three pages of relevant results. You have to figure out a way how to get within those three pages. Better even if you can get yourself within top ten search results. Considering that a query usually delivers millions of pages '” this is not an easy task!

As the search engines want to deliver most relevant pages at the top, they use highly sophisticated and complex algorithms to rank websites. But the main aspects, that they consider in order to optimize your ranking position, are your targeted keywords, relevancy of the site contents and value of the links that are pointing to your site.

Keywords

Target the wrong keywords and either you don't get any visitor or you get the visitors that you really don't need. How can you figure out which are the right keywords for you?

If you are confused about the words that you should target to get the best result, start your search from one of your successful competitors' website. Check the source codes of the Index page of the website. It should not be difficult for you to figure out what are the keywords that they are targeting. Since a broad keyword like computer, textile etc. generates millions of search results, you have to try to find words as specific and as segmented as possible.

For example: if you are a textile company that sells fabrics and one of the best selling items of yours is jeans fabrics let's see what should be your targeted keyword. A query on Google shows that the word 'fabric'¯ brings '5

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