|
Article:
Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2) by: Bobette Kyle An important question to answer when creating or revising a Web site is 'What are the goals of this site?' because the answer will drive your site design and marketing decisions. In Part 1 (http://www.webmarketingarticles.com/CustomerDecision.htm), I took a look at understanding your site visitors' decision making process and providing them with the right information, thus converting more visitors to purchasers. Here in Part 2 I will present some tips for attracting the right customers to your site and ideas for profiting through information sites. Breaking Through the Clutter If you are like most of us, getting people to pay attention and understand how you can help them is a daunting task. Repeated exposure is one way to catch your target customers' interest. James Maduk has a unique system for doing just that, without becoming a pest. He has what he calls a search engine 'Site Mesh' consisting of a hub and spoke family of Web sites (The hub and spoke concept is explained further in Part 1.). By structuring the sites so they are related, but with each spoke a highly targeted, one-page site selling only a single product, he is able to achieve multiple listings on competitive key words in the search engines. James explains, 'What this means is that instead of having one chance of someone finding my site, I now have 55 chances - or as many chances as I have sales pages.' As an example, James owns three of the top 15 sites currently listed in the Google search engine under 'sell audio ebooks', including the #1 and #2 listed sites. These same results appear in the Yahoo! engine as well, all at no cost. Managing Sales Sites In Part '1
|
