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Article:
Reciprocal Linking Overload-Any old link back will do? by: Derek Arnold Are you attempting to become a Google junior by adding thousands of links on your site? Don't bother, listen to these facts first. So you want to get a Google top page rank and get your site listed on the first page when an internet surfer types in your keywords, right?!? Of course you do. At one time it was extremely important to get as many sites linking to you as possible, so the Google bots would spider your site, see all of these sites linking to you, and determine that your site must be of some importance because so many others are linking to it. That was then this is now! Google is certainly aware of all of this tomfoolery and has reduced greatly, the importance of huge amounts of reciprocal links to your site, and has refined how they determine rankings and importance of each site. Did you know that there are sites with under 10 link backs that have a Google page rank of 7 or higher? It's true. So instead of trying to fool the search engines, try these simple rules. 1. 99% of your reciprocal links should be relevant to the content of your own site. Why not try to give something that might be useful to your visitors and only allow links that might benefit them. If you own a travel site, then only allow links that might benefit travelers. Your visitors will appreciate it, and it might even bring them back, knowing that you not only offer your services, but links to some other good services. The other 1% of links should be reserved for sites with a Google page rank of 6 or higher. 2. Categorize your reciprocal link index in detail. Don't make links hard to find, add categories and sub categories. For instance: If you own the travel site, and you are going to allow a section on rental cars, then you might have a category structure as follows: Travel Services>>Transportation>>Ground>>Rental Cars. Visitors want it made very easy for them, and the more categories you add, the easier it is to navigate. 3. Limit your links per page to 20 or less. Do your visitors and link partners a favor, do not have a page in your reciprocal link directory with 100 links on it. Separate these links into Page'1
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