|
Article:
SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2 by: Karon Thackston In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.) Here in the conclusion, you'll see how several changes helped maintain this company's good rankings while improving their site's lead generation abilities. The Rewrite My first thought with the rewrite was to stop making 'trust and urgency' the undertones and instead make them the obvious focal points of the copy. As usual, I started with the headline. The previous headline was: When every second counts, turn to Top Security, Inc. who has been securing Orlando / Central Florida homes and businesses for '689
|
