|
Article:
Search Engine Marketing Trends by: Itai Levitan Search engine marketing is on constant evolution The world of search engine marketing is in constant evolution. With increase in the number of search engines and evolution in the techniques and technologies used, search engine marketing is becoming a tool industries cannot afford to do without. Trends all over the world show that the pressure for search engine marketing services is starting to come from below '“ for the individual clients and organizations themselves. Indeed, search engine marketing is quickly evolving as the buzz word in a new, technology-driven advertising and marketing space. As a result, companies that are serious about their online marketing are incorporating search marketing into their branding and direct response marketing efforts. Meet the search engines Google, Yahoo, MSN are the search engine big boys, with Google being the strongest. AOL, Ask Jeeves and Altavista lead the SEM scenes, while a number of other geographically-specific and market-specific search engines are also successful. In a study conducted in July '2005
|
