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Article:
Search Engine Optimization --- An Overview by: Prabuddha S Raychaudhuri Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online. In this paper, we will discuss about search engine optimization, its benefits and how you can optimize your website for top search engine rankings. What is search engine optimization? Search engine optimization (also known by various other names like search engine ranking, search engine promotion, website promotion, SEO etc.) is a method through which a website is given top rankings in various search engines. According to a recent industry study, 1 in every 20 people go to the second page of search results pages, but only 1 in every 100 people go beyond that. So, by top search engine rankings, we mean that your website should be within the first two pages of the search results, preferably in the first page (i.e. within top 10 rankings). 2. What are the prime benefits of search engine optimization? § Top search engine rankings result in more pre-qualified business leads coming to your website which in turn can convert to greater sales for your organization. § Search engine promotion is one of the cheapest methods of advertizing for your organization. Compared to advertizements in the newspapers/magazines or in the television, search engine promotion costs many times less and can bring more traffic to your websites, thereby providing greater ROI. § Search engine optimization enhances online brand identity of your organization. 3. What are the key factors for your website to have top search engine rankings? Search engines change their algorithms frequently, thereby forcing the search engine optimization companies to re-strategize their search engine optimization techniques. However, the following attributes are basic and play a major role in procuring top search engine rankings. a. Keyword Research '“ Keywords play the most vital role in your search engine optimization campaign. Keywords (can be '1
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