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Article:
Search Engine Submission Techniques on Google by: Ivana Giardi The orientation guide for businesses getting started online Over the years of its existence Google gained a well-deserved reputation as the top choice for internet users. Providing a comprehensive coverage of the web and returning searched queries with great relevancy in less than a second, Google certainly is the internet's front door. Because of the popularity of this search engine, it is critical to get your website listed in Google and achieve a high ranking in search results. There are two types of listing you will find in Google search results: free listings and sponsored listings. Free listings To have your website listed on Google search results for free you firstly need to submit your website to be indexed at http://www.google.com.au/addurl.html. Google is a spider-based search engine that automatically visits web pages to compile its database. After you submit your web site, your site will be first stored in a 'temporary' database. Then Google will send a 'spider' in a regular time to 'visit' your web site to decide whether it should be indexed. This process is called Search Engine Submission. However, successful submission does not mean your website will necessarily rank well for particular terms. Making your website Google friendly in order to achieve a good ranking can be done through Search Engine Optimization (which will be explained later on in this article). Sponsored Listings (Google AdWords) Google also sells sponsored listings through its advertising program Google AdWords. Those sponsored listings appear on the top and on the right-hand side of regular search results. Once you sing up for Google AdWords program at www.google.com/ads, your listing appears on Google almost instantly and the impact on your website traffic and sales is practically immediate. Sponsored listings often represent a great alternative for new websites or websites having difficulties to get indexed by Google. 1. Search Engine Optimization (SEO) The majority of internet users search information by using search engines. A query on Google often reveals thousands or even millions of matching web pages. Therefore, it is difficult for the user to find your website if it is not listed between the top '10
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