For years I have been studying search engine optimization and for the majority of the sites I worked on I have been getting good to very good positions.

Many experts feel reciprocal links are losing value because the search engines can identify the 'one link in, one link out' link structure of a website so the search engines are giving more weight to one way links.

Solution : you link your website to site A, site A links to site B and finally site B links to your site C.

You want proof ? I have a no. 1 position on Yahoo with more then 12 million competing sites :

Check out http://search.yahoo.com/search?p=fun+forward&ei=UTF-8&fr=FP-tab-web-t&fl=0&x=wrt.

While you check my no. 1 position, click on the link and enjoy my collection of funny movies and power point presentations.

This is where my introduction ends, now let's talk practical.

I have a rather new site http://www.hartino.com dedicated to 'Euro Millions', the biggest, lump sum, tax free lottery in the world and I want in all the major search engines [aol, google, killerinfo, msn, yahoo, etc. ] a no. 1 position.

Google Suggest Beta is a good way to research for relevant key words for your site, in my case I found this data :

euro millions '1

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