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Article:
Sell with KISS, as in 'Keep it Simple, Stupid' by: Stan Rosenzweig (From 'Smart Marketing '“ What big companies practice and you should learn about marketing branding and business development'¯ by Stan Rosenzweig). One of the most useful and fundamental communications lessons that has been repeated to me over the years, ever since my earliest days of formal business training, is the fabled, famous, and fabulous 'KISS'¯ formula. In my college marketing class we were told 'Keep It Simple, Stupid!' When I entered my three-month sales-training orientation at New York Telephone way back in '1968
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