|
Article:
Speakers and Trainers - The Internet is Your Biggest Megaphone by: Dr. Lynella Grant Speak to an Audience that Reaches across the Globe As a professional at home on the platform, you've spent years polishing a compelling message. The presentations you make are honed to perfection. Your delivery style draws raves and repeat bookings. So why don't you deliver a taste of your best stuff to the whole world? Easily done! Send articles that provide a sample of your message and speaking personality to numerous Internet directories and ezines. The biggest auditorium couldn't contain all the people exposed to a single article widely posted online. While the cost is minimal (mainly your time), the impact from articles can be gigantic! Consider the benefits. http://www.promotewitharticles.com/benefits.html Internet Exposure is Crucial for Name Recognition A spokesman at the National Speakers Association ( http://www.nsaspeaker.org ) indicated that, 'Nearly all our members have a website, anymore. It's a huge part of their differentiation.' Information that can be posted on the speaker's website is miles ahead of a traditional brochure to highlight their message and qualifications. Websites can be kept up to date, and eliminate the delays of mailing materials to prospects. Not to mention, people can find you through search engine queries related to your specialized topics. A typical speaker isn't satisfied to appear only on their own site. Many promote their services on other websites, too - expert sites, websites maintained by their agents or publishers, and resource sites related to their forte. The Internet shines when it comes to reaching targeted groups - the very people you want to know about you. Also, you can control the niches or organizations you reach by where you submit your material. A speaker's well-placed articles accomplishes the same thing. Posting even one multiplies the number of sites where your name appears. Repeated in-depth articles on a theme build momentum. Your unique spin on a topic will draw readers to your website so they can delve deeper. Adopt a Speedy Delivery Method Simply listing your topics or programs can't convey the depth of your message. The 600 to 800 word length is longer than a sound-bite, providing a realistic sample of your expertise - like a mini-speech. Your signature (Sig) at the end provides your short ad. Imagine this. The article you write this morning can be submitted to hundreds of places this afternoon. And within a few days it appears on numerous websites, ezines, and search engines. Before a world-wide readership! Rebecca Morgan is sold on marketing one's speaking through online articles. 'Although it's hard to quantify some of the results, it's a great boost when people keep telling me, '˜I see your name everywhere.' Some of my articles have shown up over 100 places.' Her weekly ezine and forum http://www.speakernetnews.com is a storehouse of insider advice to profit from speaking. Subscribe for free. Articles Attract Speaking Bookings Frank Candy, American Speakers Bureau, http://www.speakersbureau.com looks at online articles from the agent's perspective. 'It [posting articles] absolutely works to position yourself as an expert in the marketplace. The problem with the Internet is, there's too much fluffy stuff out there. Getting your articles widely placed lets people see the depth of your knowledge.' Speaker and public relations professional, Michele Wierzgac says, 'Writing assures that I spend more time refining my message. My two monthly columns expose me to '300
|
