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Article:
Specialized Mailing Lists Make All the Difference by: Joy Gendusa If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists '“ who to mail to '“ so that your mailing efforts aren't wasted. There are a few different ways that you can get an adequately targeted list. As always the first step is to determine who your target market will be. Should you market to consumers or businesses? For this example consider that your product is a set of home woodworking tools. This should be marketed to consumers because it is not an industrial grade product. Good, now we have narrowed it down to only '291
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