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Article:
Switchboard.com: The King Of Great Local Search by: Dean Phillips Forget about local search with Google, Yahoo! or MSN. They don't have a clue. When it comes to great local search, Switchboard.com is king! And no matter how hard Google, Yahoo! and MSN try, when it comes to local search, they'll never even be in the same league as Switchboard, because Switchboard.com gets it. Local search is what Switchboard does better than any other search engine or directory on the planet--period! You won't believe how easy it is to get incredibly relevant results for virtually anything you can think of--and I do mean anything! Before writing this article, I played around with Switchboard for hours, trying to trip it up. No matter what I typed into the search box, Switchboard found it. I typed in 'ice cream parlor,' no problem. 'Old books,' no problem. 'Post office', no problem. 'Italian restaurants,' no problem. 'Stuffed animals,' no problem. 'Soft pretzels,' no problem. And it not only gave me amazingly relevant local results every time, it gave me the businesses web site, directions on how to get there, and what other businesses were nearby. Plus, you can search town directories, by category, classifieds, address and distance--there's even a trip planner! Switchboard is a pioneer in the online yellow pages industry. After launching in February '1996
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