|
Article:
Ten Steps To A Well Optimized Website - Step 1: Keyword Selection by: Dave Davies This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts. Over this ten part series we will go through ten essential elements and steps to optimizing a site. Some steps take a few hours, some may take months depending on the competition, but in the end and if done correctly you will have a well optimized site that will place well and hold it's positioning. Of course all website's fluctuate up and down however well optimized sites will spend more time on the upper end of the rankings than poorly optimized or spammy sites which may see high rankings but which will lose those rankings over time. The Ten Steps We Will Go Through Are: Keyword Selection Content Site Structure Optimization Internal Linking Human Testing Submissions Link Building Monitoring The Extras Step One - Keyword Selection Arguably, keyword selection is the single most important stage in the entire optimization process. If you do not choose the correct keyword phrases you will not maximize your ROI on this campaign. I mention ROI and use it as a reminder that keyword selection is not necessarily about looking for the most searched phrases. A profitable optimization is one which produces the greatest return on investment for the time and money that are available to put towards it. Bigger Is Not Always Better If you are a web designer in Seattle who has just started your own business, you could make 'web design' the targeted keyword phrase for your site as it certainly has the highest number of searches with '707
|
