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Article:
The Lost Art Of Fundamental Copywriting by: Dean Phillips What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to 'hypnotize' readers with 'psychological copywriting,' because that's what a few of today's copywriting experts are telling them they should do! I'll let you in on a little secret. If you master the fundamentals of copywriting, you'll automatically be writing hypnotic, psychological copy, because that's the essence of the AIDA formula. Here's a perfect example of the type of fundamental copywriting I'm referring to: Following is a sales letter written by someone whom I have a tremendous amount of respect for, Dr. Kevin Nunley. I chose not to use a sales letter I'd written myself, because I thought that might appear to be self-serving. ATTENTION AUTO SHOP OWNERS! Are you making the kind of money you deserve? Could your business use a kick-start? Are you looking for that easier, more effective way to run your business without working 60 hours or more a week? CLICK HERE TO GET MY FREE SPECIAL REPORT The 5 Biggest Mistakes Most Auto Repair Shop Owners Make Causing Them To Go Broke, Or Retire Worrying About Money! And How You Can Prevent It From Happening To You! LET ME SHOW YOU EXACTLY HOW I GREW MY SHOP FROM JUST AN IDEA, TO THE BUSIEST AUTO REPAIR SHOP IN TOWN THAT WAS PRODUCING $'25
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