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Article:
The Magic Three Ingredients for Web Marketing by: Judy Cullins Who doesn't want more web traffic (targeted traffic) to come to your site to eventually buy your product or service? Maybe you are a newbie or non-techie like me, and while this sounds good, you have some resistance. You aren't sure who to trust, who to believe. Will I have to spend a lot of money? Will the program really work? Will I have to spend a lot of time? Will I have to learn something new? What's the learning curve for Online marketing? Four years ago, I took my bookcoaching business to the Internet. I needed to learn a few basics, but did know I had enough skills to write a short article. My goal? To attract new coaching clients and to sell my ten books on self-publishing, Web power writing, book marketing, and business Online marketing. So, what is your goal? To make your business dream come true, you will need three things. 1. A terrific product or service 2. A Web site that gives your visitor what they want--free information and enough information to make an educated decision to buy. 3. An easy, natural way to get your targeted market to your Web site without pay-per-click web optimization. Being budget minded, I worked with a high school techie who helped me put wonderful new content up on my site. He knew about autoresponders and helped me discover opt-in ezines. I joined 20 of them and started getting my articles published. I discovered there are thousands of these ezines who want new material to publish. So, I put that in writing. I wrote three books about how a small business could subscribe, write, and submit articles to reach the top in the search engines as well as get thousands of Web visitors each day. At the same time, I created new sales letters for each book and for my internet marketing coaching service as well as the bookcoaching. Each year, I have edited the books I wrote to make them flow better and included more Web and ezine resources for a business person to use to up their chances of getting popular and staying at the top from year one through the rest like myself. Yes, it's been a little work--but what would I do if I didn't give my gifts out to the people who need and want them? It's one thing to have passion for your work; it's another to let other people know enough they will want to buy. Amazing things happened even 6 months after I started these projects. My web sales went from $75 a month to over $2200. My articles were listed on 980 other Web sites. Today, sales are way past $2200 a month and my articles are on over '34
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