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Article:
The Marketing Secret Every Child Knows by: Steve Conn Little Kids Ask Until They Get What They Want. Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I'll be good for a whole year. I promise. Just give me a dollar. I won't ask again for a long time. Pleaseeeeee! Regular, repeated mailings are the way to create big predictable results. When you mail every 30 days for a year you will cause a dramatic growth in your business. People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for an ice cream or a desperately wanted toy. If you are not a parent, I'm sure you remember asking, even begging for a toy, a treat or permission to stay up past your bedtime, until your parents finally gave in. Your customers and prospective customers are similar. They need to be asked repeatedly too. Who You Should Ask: You should be asking 3 groups of people to do one of 3 things: 1. The first group is your house customer list (your own list of existing customers). You should be asking your existing customers repeatedly to contact you about some offer you make to them for your products and services. A clear offer with an easy way to contact you should be made, like: 'We will give you 5000 full color postcards for $'389
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