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Article:
The Next Marketing Tool: Deisgn by: Kyle Neath Design sells. It's something that all of us know, but few of us consciously acknowledge. There is an age old adage that warns people not to 'judge books by their cover.'¯ In other words, we shouldn't judge people or products by their appearance. But this isn't true in America. We do judge books by their cover '“ in fact we spend billions of dollars on products that have prettier 'covers.'¯ Many people are aware how easy it is to create a web page and put your business online, but you have to ask yourself: is it going to be enough? Sure, you can get all the vitals of your business online and available for the whole world to see, but will your visitors remember your site? Will they trust it? More importantly, will your site cause them to contact you after leaving the web site? iPods, cargo pants and cell phones Oh my! What do these three items have in common you might ask? Design, of course. Back in 2001 Apple Computers unveiled their new offering to the tech world: the iPod. This smart looking little gadget was an MP3 player, one of thousands already on the market. Against all odds, the iPod has risen above its vast competition and become a common household term. What can we attribute to Apple's success? The iPod did not offer any features that other MP3 players were already offering, except a sleek design, stunning advertising and Apple's clever branding. Great design has obviously paid off for Apple. In the first quarter since releasing the iPod, Apple more than tripled its net profits and sold nearly '900
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