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Article:
The Power of a Referral Script by: Glen Hopkins The key to the success of e-commerce is in the combination of the power of viral marketing, permission marketing and one to one marketing. Have you ever heard of Amazon.com, Bluemountain Cards, or Hotmail? Of course you have! Why? Because the all use varying degrees of the above mentioned marketing techniques. In particular, they use viral marketing. How can you use viral marketing? With referral scripts! First of all, you need to make sure that your ezine has a referral, 'Tell a Friend' link in each and every issue. You can say something like: 'If you enjoy our newsletter a think a friend might also benefit from it, please click here.' or 'Please help us share our message with others by telling a friend. It's easy, just click here.' The 'click here' should be a hyper link to a web page with your referral script. You can find free referral scripts on various sites such as http://www.bignosebird.com or http://www.hotscripts.com. I use an amazing script that I had put together by a programmer. It cost me $'1
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