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Article:
The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility by: Bea Fields In today's competitive world of business, it takes moxie and pizazz to sell a great product, idea, or service. This list will provide you with ten unusual and creative marketing strategies which will help you to stand apart from the competition and to increase your visibility. 1. Celebrate the Wacky World Holidays with your Clients and/or Customers. Did you know that August 17 is Number 2 pencil day? Send your clients Number 2 pencils with your name and logo embossed on the pencils. What about Homemade Pudding Day on September 19? Send your clients and customers your favorite pudding recipe, and invite them to your business to sample a 'taste.' If you are the owner of a toy store or a children's clothing company, you may want to set aside November 18 to celebrate Micky Mouse's Birthday. Creative marketing is the future of big business, and celebrating offbeat holidays will allow your customers and clients to experience something unusual and will set you apart from your competition. For a list of non-traditional holidays, visit www.earthcalendar.net. 2. Add a Company Mascot to your Business. With the help of a few very clever cows, Chick-fil-A's unaided brand awareness has grown 81 percent, and its sales have increased nearly 120 percent since the mascot was added to the team in 1995. This attention-grabbing ploy, encouraging folks to 'Eat Mor Chikin' has helped make this Atlanta-based company the third largest quick-service chicken restaurant company in the United States. 3. Throw a Gala for Hair Stylists in your Community. What do hair stylists do while they are working their magic? They TALK! By throwing a memorable event for the hair stylists in your community, you can reach thousands of potential clients through fantastic word of mouth. Host a breakfast, lunch, or dinner and roll out the red carpet for this crowd, and watch new customers and clients flock to your place of business. 4. Host a Game Night. Are you an investment advisor? Host a game night using the game 'Cash Flow.' Are you a Life Coach? Throw a party and play the game LIFE. Are you a cat groomer? How about a Cat-Opoly Night? For travel agents, try the game Route '66
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