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TOPIC: Marketing

TITLE: The Truth About Joint Ventures

Article:

The Truth About Joint Ventures by: Jason Mangrum

This is a 'Shareware' Article (what's that? read on...)

This article is shareware. Give this article away for free on your site, or include it as part of any paid package as long as the entire article is left intact including this notice.

Copyright © 2003 InstantMarketingMiracle.com

I'm sick and tired of getting hundreds (sometimes thousands) of Joint Venture proposals per week, all claiming the same thing...

'We assure you that our product is not in direct competition with yours...'

My only reply: 'Who cares if it IS?'

Now, I know that this article may go against almost everything you've ever been taught about Joint Venture Marketing, but I think it's high time someone laid out the truth about JV's. By the time you finish reading this article, you'll understand that in MOST cases...

'There is NO SUCH THING as Direct Competition!'

Whew... There. I said it. ;-)

Think about it.

Let's say you're selling an eBook on 'Make Money with ABC' and the other guy is selling an eBook on 'Make Money with XYZ'. Normally, to most people it would seem that these two are in direct competition with each other.

WRONG.

Here's why:

Because unless Mr. ABC and Mr. XYZ had word-for-word, line-for-line, page-by-page the EXACT same content within their eBooks, (which is quite unlikely) they could both sell these eBooks to the exact same market, and most likely would be able to sell to the exact same customer.

Ok ok, now I can hear you saying 'But if Bob bought the ABC eBook before he found the XYZ eBook, he probably wouldn't buy from Mr. XYZ because he'd already have what he was looking for from Mr. ABC!'

Sorry, but WRONG again...

To prove this statement, look no further than your own computer.

How many Internet Marketing related eBooks do you have?

Ok, let's get more specific...

Let's say you're interested in Search Engine Positioning.

Are you going to only buy ONE book on SE positioning?

Or are you going to try out several different books, knowing that you just might find different information, or even a different perspective or view on SE positioning?

Another example...

Let's say you're interested in Copywriting.

Now, are you going to only purchase one book on copywriting and consider yourself 'well versed' on the subject after you've read it?

Didn't think so.

This little 'rule' applies to virtually any information product, UNLESS you're selling the exact same thing. (i.e. you've bought reseller rights, you're an affiliate, you run the same service, etc...)

So, now that you've realized that direct competition is only a 'myth

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